New Jersey’s American Dream mall, the second-largest mall in the United States, faced a disruption on Black Friday as it was evacuated just minutes after opening due to a bomb threat. At approximately 7:13 a.m. ET, shortly after the mall’s 7 a.m. opening, an individual alerted the police about a purported bomb within the facility. In response, law enforcement promptly evacuated the East Rutherford mall to conduct a thorough search, employing bomb and K-9 units to sweep the premises for explosive devices. Fortunately, the subsequent investigation determined the threat to be unfounded, and by 9:15 a.m., the police declared the mall safe for shoppers and retail workers to return.
The New Jersey State Police spokesperson, providing insights into the incident, stated, “The mall has been deemed safe, and American Dream will be returning to normal operations. This is still an active investigation, and there is no additional information available.” American Dream, in its official statement to CNBC, acknowledged the evacuation as a precautionary measure prioritizing the safety of employees and guests. The mall quickly resumed operations, expressing eagerness for a joyful and secure holiday season.
New Jersey Governor Phil Murphy took to X (formerly Twitter) to address the situation, emphasizing the importance of shoppers following law enforcement instructions during the evacuation and encouraging a safe exit. Following the reopening of the mall, he reiterated a commitment to vigilance for a safe holiday season.
The evacuation incident occurred on Black Friday, a day synonymous with heightened shopping activity, as eager consumers seek holiday deals across malls in the country. The day, known for drawing substantial crowds, presents unique challenges to retailers, given the potential for altercations and stampedes among customers. Adding to these concerns is the nationwide surge in mass shooting events, creating an additional layer of apprehension for retail establishments, including iconic locations such as Walmart. The convergence of these factors underscores the imperative for heightened security measures and a collective commitment to ensuring the safety of individuals during the holiday shopping rush.